Bridgestone GoTime™

Creative Strategy / Concept

Bridgestone Commercial is a global leader in the tire sector with fleet solutions for big rigs ranging from 18-wheelers to school buses. To solidify our position as AOR, we pitched GoTime™ not as an ad campaign, but as a company philosophy giving intangible competitive differences a concrete name. The work elbowed out other agencies and continues to position Bridgestone’s tires, tech and support as the antidote to downtime.