Salata Salad Kitchen

Creative Strategy / Concept

Salata is a built-to-order salad chain where you write your own salad rules. With over 50 fresh toppings and no limits, Salata gives you the freedom to make your life and your salad as colorful as you feel. As part of a complete brand overhaul, we launched an integrated campaign challenging the notion that salads should be boring. Watch out burger joints and taco trucks, this salad kitchen is feisty.